Springboardd created a brand ecosystem to enable placements in a hostile retail environment for a new probiotic yogurt entrant
We created an enduring differentiation to help evolve the largest mattress brand in the country by repositioning a well-established player in the category
SPRINGBOARDD BELIEVES… there is only one way for New Brands to survive. They have to have a differential. A reason to buy. An additional value, which is relevant and which is beyond the product promise. At SPRINGBOARDD, we search, create and communicate this value proposition to various segments
We identify opportunities New Brands can uniquely own by analysing the target market and cultural shifts in the world
Springboardd made a New Brand stand and helped it thrive in front of a giant multinational brand — in a fiercely competitive breakfast cereals category
SPRINGBOARDD SERVICES… Segmented Advertising for New Brands; Creative Communication; Digital, Main line, Retail; Brand Strategy & Positioning + Brand Plans + Brand Architecture, Brand Portfolio; Identity and expression, Management and Governance. REMODELLING… Injecting New Life to Brands, Market Structuring; CATEGORY MANAGEMENT… Collaborative Marketing and Direct To Consumer Communication
Twinings Tea, ITC Fortune Hotels, BBC World Service Trust, Modi SBEC Sugar, Senator Pens, Germany, Ashiana Homes, Hertz Rent-a-Car, DLF Universal, Olive e-business, Typhoo Tea, Batra Hospital, Schiele PGW, Germany, Sleepwell, Buddy Davis, LNJ, Bhilwara Group, Ambience Island, Lodhi Sports, VOI Fashion wear, Inalsa, PROJECT CLIENTS: Cobham Plc, Becton Dickinson, Luxor Parker.
The foundation stone of SPRINGBOARDD is the Power of Segmentation. SPRINGBOARDD’s Segmented Creative Approach allows your brand to communicate the same values, to different target groups, in ways that will make them understand your Differential the best. And like you would do to a baby, SPRINGBOARDD moulds the Functional, Mental, Social and Spiritual dimensions of your Brand.
Springboardd embeds well-defined purpose and help deliver unique and relevant value in highly competitive categories
Springboardd helped provide identity direction for a New Brand in Ayurvedic Personal Care
SPRINGBOARDD STRENGTHS... combination of Advertising, Marketing and Planning people. A team with an established track record of driving New Brands to leadership position in competitive markets.Know our Capabilities
We create value and a whole customer experience, that give new ways for people to engage with the brand
Springboardd created a new category within a well-established category to create space for a new comer in Gourmet Deserts
SPRINGBOARDD SEGMENTED APPROACH… there is no one truth. We do not believe in a single consumer insight. And that’s the basis of our approach to communication. A different communication for different segments, delivering a consistent positioning. Different communication for different media’s for different channel partners and, different consumers