The Personal Care category is one of the fastest growing categories in the market today.
Ayouthveda needed more product placements and offtakes for their Ayurvedic Personal Care products. The challenge:
Brand Visibility was our objective No.1.
Ayouthveda’s existing investments in their brand strategy showed that the business did not have a target audience. This is important in a parity products market to provide focus for any communication that the business seeks to do. The business also lacked a uniform look for their wide range of disparate products. A distinct, uniform look that is in sync with a brand narrative was critical for Ayouthveda's products to stand out
In sum, Ayouthveda needed a universal, standardized, and easily recognizable brand language across all brand communication.
The brand nameinspired having a target audience of 15 – 29 year olds. This fickle and impatient demographic seeks quick results and wants their product to remove the problem from the roots up. So we created a distinctive advantage of “Caring from the Roots”.
Ayouthveda was given a visual anchor in the form of a graceful tree with deep roots to represent this value. If Ayouthveda communicates this anchor/proposition distinctly and effectively, it would provide the much-needed narrative for the business to differentiate itself from its competitors. Ayouthveda began to create a uniform look for their products with this value proposition in mind. Website design and consistent product packaging in line with this narrative further sought to differentiate Ayouthveda's products – be it online or at the market – to help the products stand out in every way.
At Springboardd, we can create a comprehensive brand identity system for your business.