Springboardd’s parent company Percomm Communications came into existence in 2001. Before 2001, it was creating brands and growing businesses under the banner of Perfect Communications

Know how we help build New Brands


Our advertising and new brand building capabilities extend across every category and consumer segment and include strategy, planning, creative development and production—offering fully integrated solutions to deliver across the entire brand spectrum

  • Advisory on Pricing and Distribution
  • Annual Planning
  • Brand Advisory, Management
  • Brand Architecture
  • Segmentation
  • Category Insights
  • Consumer Research, Consumer Insights
  • Brand Positioning and Value Proposition
  • Brand Strategy
  • Branding Re-engineering
  • Brand Naming
  • Brand Identity
  • Brand Logo
  • Brand Mascot
  • Brand Narrative
  • Brand Planning
  • Brand visibility
  • Communications Strategy and planning
  • Media strategy
  • MeTSA Media Planning
  • Digital strategy; Social Media strategy
  • Social Media; Budget, Frequency, Reach Planning
  • Social Media; Implementation & Management
  • Public Relations; Strategy and Content
  • B2B campaigns
  • Retail strategy
  • Market Visibility; Planning & Execution
  • In-store strategy
  • Sales promotion strategy and execution
  • Packaging strategy
  • Creatives; Television Communication
  • Creatives; Digital Communication
  • Creatives; Print (Newspapers) Communication
  • Creatives; OOH
  • Creatives; Packaging
  • Creatives; Retail Communication
  • Creatives; Exhibitions & Events
  • Creatives; Social Media
  • Creatives; Web development UI, UX
  • Creatives; Graphic Design
  • Creatives; Direct Mail, Email
  • Creatives; Store design, Merchandising, Signage
  • Films; Advertising commercial
  • Films; Animation and Graphics for social Media
  • Film; Educational Films
  • Film; Social Communication
  • Film; Product demos for e-commerce
  • Content writing
  • Exhibition; Design and Execution
  • Innovating with Purpose
  • Launch Events; Design and Execution
  • Photography
  • Retail Audit
  • Thematic Distributor Dealer Meets; Design and Execution
  • Campaign measurement and ROI


  • FMCG Breakfast Cereals
  • FMCG Personal Care, Beauty
  • FMCG Tea
  • FMCG Dairy Products
  • Food Service Industry
  • OTC Healthcare products
  • OTC Ayurveda
  • Generic Pharmacy
  • Consumer Durables Mattresses
  • Consumer Durables Small Home Appliances
  • Consumer Products
  • Commodities Fruits & Vegetables
  • Commodities Sugar
  • Web Technology
  • CSR
  • Retail
  • Fashion & Apparel
  • Hotels
  • Car Rentals
  • Real Estate Premium Residential
  • Real Estate Middle Class Housing
  • Real Estate Affordable Housing
  • Aerospace and Defence

Our Team

Pratik Mathur

Pratik is a Director in Springboardd and is now steering the company towards next level of growth. He leads the Films & Digital Videos division at Springboardd. Pratik has over 10 years of industry experience and has worked for major OTT platforms and Television channels like Netflix, Amazon Prime, Discovery Channel, Hotstar and Epic Channel.

Pratik's films have screened in many countries like Spain, Italy, the West Indies and at the prestigious Kala Ghoda Arts Festival, Mumbai & Raindance Film Festival, London.

Sumit Mathur

With over 27 years of experience in advertising, Sumit has Played a key role in building Brands like Sleepwell Mattresses and Buddy Davis Leisurewear. A truly versatile advertising Person, Sumit is as comfortable with Technology as he is with aesthetics. The Original Entrepreneur, Sumit has a deep understanding of the Indian Environment at the Grass-Roots Level. Sumit Handles Creative Art and heads SPRINGBOARDD.

Ajoy Bhan

Ajoy has over 12 years of experience in advertising with J. Walter Thompson, where he was Associate Vice President & Senior Creative Director. Over the years, Ajoy has worked on leading Brands like Maggi Citibank, Maruti, Hero Honda, Swatch, Rado, Omega, Indian Express, Bridgestone, Ford Ikon and the Indian Army among the several others. Ajoy has won the awards, at the New York Advertising Festival, Bombay Ad Club, Delhi Ad Club, Calcutta Ad club and the A & M Awards.

In 1997, the Indian Army Recruitment Campaign won Campaign of the Year at the Bombay Ad Club. Ajoy was elected copywriter of the year by the Delhi Ad Club in 1999. Ajoy was the creative director with Springboardd. Ajoy is now a Senior consultant, as he is currently a successful writer and columnist.

Rajiv Mathur

In-charge of Marketing and Media Operations, he has over 20 Year of Experience in advertising, marketing and sales with Companies like Lintas, UB Group and Dabur. Rajiv has worked on Brands Like Motorola, Binnies Chips, Maltova, Dabur Chyawanprash, Hajmola, Pudin Hara, among several others. His new brand work includes Motorola, Binnies Chips, Denta Care, Sleepwell, Buddy Davis, VOI, Twinnings Tea. Rajiv runs a very successful venture in Global University education and is now a Senior Consultant.